
November 23, 2006
Darien firm helps clients distinguish themselves
By Richard Lee
Major retail companies have depended on brand recognition to entice shoppers, but now even the smallest business sees branding as a way to market its products and services, according to Darien-based 341 Studios LLC.
Startups, mom-and-pops and other grass-roots business need a branding strategy to differentiate themselves fromtheir competitors and are looking to marketing experts to give them the lift they need, the brand strategy firm says.