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Making a Name

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The Advocate

brian-morrisDarien firm helps clients distinguish themselves
By Richard Lee

Major retail companies have depended on brand recognition to entice shoppers, but now even the smallest business sees branding as a way to market its products and services, according to Darien-based 341 Studios LLC.

Startups, mom-and-pops and other grass-roots business need a branding strategy to differentiate themselves fromtheir competitors and are looking to marketing experts to give them the lift they need, the brand strategy firm says.

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