June 08, 2011
341 Studios LLC scored a triple play at this year’s “Big W” awards sponsored by The Advertising Club of Westchester. The Darien, CT-based graphic design and marketing studio was awarded Silver for Interactive Media/Business-to-Business website for their redesign of the RTi Research website, www.RTiResearch.com, and placed bronze in Interactive Media/Non-Profit for transforming the Community College Consortium for Immigrant Education (CCCIE) website, www.cccie.org. 341’s work on a tongue-in-cheek campaign for Green Acres Landscape & Design netted the company silver in the competition for Direct Response/Direct Mail-Consumer.
341 Studios founding partners Felicia Rubinstein and Gretchen Bruno are very excited by their most recent win. Notes Rubinstein, “This has been an amazing year for 341 Studios. We are the busiest we’ve ever been in our 11 years and continue to extend our client base beyond the tri-state area.” Though 341’s awards were for clients located in Fairfield and Westchester counties, the company’s client list reaches as far away as Arizona and North Carolina. Bruno adds, “We’ve worked very hard putting together an exceptional team of more than 16 professionals and affiliated specialty partners – everything from web designers, graphic artists, copywriters, marketing strategists, and social media and mobile app experts. The focus on our clients and collaboration is what makes our work stand-out.”
The websites for RTi Research and CCCIE use the most recent innovations in Content Management Systems (CMS), which makes doing updates simple, as well as Search Engine Optimization (SEO). They also incorporate social media tools, including Facebook, Twitter, LinkedIn, and YouTube. Rubinstein says, “It’s not enough for websites to be attractive and well-written; though, believe me, that’s not simple to do. These websites also need to work -- they need to be easy to find, engaging, and compel visitors to action.” Both the RTi Research and CCCIE websites are designed to appeal to very discriminating target audiences – RTi’s target base is predominantly Fortune 500 brands, while CCCIE reaches out to community college presidents as well as members of Congress.
341’s direct response campaign materials for Green Acres Landscape & Design was a complete change in attitude from the B2B sites. “Green Acres wanted a concept that was out of the box so we decided to have fun featuring characters who would be out of place handling home landscaping needs – like a fencer cutting hedges or a St. Bernard dog coming to the rescue a flower bed.” The combination of verbal and visual puns broke the mold of typical landscaper direct mail and helped generate brand recognition.
Rubinstein concludes, “Doing great work for our clients comes with many different kinds of rewards including the relationships that we build and the organizations that we help grow. In this case, getting the recognition of our peers for the second year in a row was a tremendous bonus.”