July 19, 2012
341 Studios had a great time at the Big W Awards this year!
341 Studios LLC’s range of services was in the spotlight at this year’s Big W , sponsored by The Advertising Club of Westchester. The Darien, CT-based graphic design and marketing studiowas honored forwebsites, logo development, and print collateral. 341’s design of a new website for the Maritime Aquarium at Norwalk www.maritimeaquarium.org garnered the agency a gold award. The launch of the highly interactive site coincided with the $4 million "FINtastic RefurbFISHment" of this local Fairfield County gem. In the promotion and collateral category, the agency brought home the gold for their playful and invitations Domus Diner Day for GE Capital. 341’s work for fast growing national chain Fast Med Urgent Care yielded bronze in the corporate identity logo development, website, and brochure categories. More bronze was awarded to 341 in the business-to-business category for its website for New York Citybased Henkel Search Partners www.henkelsp.com.
341 Studios founding partners Felicia Rubinstein and Gretchen Bruno were thrilled with the most recent wins. Notes Rubinstein, “This year’s awards show our agency’s depth. We were recognized for a mix that included both corporate and nonprofit clients, national and local organizations, new launches and rebrandings, print and web.” Bruno adds, “The variety of assignments and clients keeps our work interesting. We can be managing more than two dozen projects at once, each one totally unique. We’ve worked very hard 12 years together an exceptional team of more than 16 professionals and affiliated specialty partners – everyone from web designers, graphic artists, copywriters, marketing strategists, and social media and mobile app experts.”
341’s websites for the Maritime Aquarium at Norwalk, FastMed, and HSP use the most recent innovations in Content Management Systems (CMS), which allows clients to easily make changes to their sites. Rubinstein observes, “One of the biggest leaps we made this year was in our support and instruction for CMS websites. Not only do we do in-person training and provide a manual, we now have customized on-demand video tutorials so that clients can see changes on their own site, not on a generic one. We’ve gotten rave feedback from our clients.” The tutorials are all part of 341’s expansion in client education that also includes its monthly Fresh Intelligence Roundtables-
Search Engine Optimization and social media tools, including Facebook, Twitter, LinkedIn, and YouTube are also part of the agency’s repertoire. Rubinstein says, “It’s not enough for websites to be attractive and well-written; though, believe me, that in itself is not simple to do. These websites also need to work -- they need to be easy to find, engaging, and compel visitors to action.”
Corporate identity has always been a mainstay at 341. Bruno oversees a roster of graphic designers. “Having multiple designers work on logo designs allows us to present multiple unique interpretations. Both FastMed and HSP appreciated the variety of logos from which they could choose, and it was one of the key reasons they selected us as their agency. Once the client narrows down the designs, we keep refining the details. It’s a highly collaborative and creative process. We think a logo is the most important part of defining and marketing a business – it appears on everything!”
Rubinstein concludes, “Doing great work for our clients comes with many different kinds of rewards including the relationships that we build and the organizations that we help grow. Getting the recognition of our peers year after year is a tremendous bonus.”
341 Studios is a full-service marketing, graphic, and design agency based in Darien, CT. To learn more about 341 Studios, view the firm’s online portfolioand read 341’s Client Stories, visitwww.341studios.com. Please contact 341 Studios at 1-203-656-3425 or email@example.com for more information.