Congratulations to our Client of the Month, Baywater Properties! This was a fun project for us, as we helped combine social media and traditional marketing to promote the 2009 Darien Summer Nights Concert Series.
The Darien Summer Nights Concert Series was launched by Darien residents David Genovese and Penny Glassmeyer, who head up Baywater Properties and Grove Street Plaza, respectively. During the winter of 2008/2009 the two decided it was time to do something positive for residents who would be staying around town because of the unsettled economic climate, and to encourage them to shop locally and support Darien’s merchants. Borrowing from the wildly successful Bryant Park Summer Movies in Manhattan, Baywater Properties and Grove Street Plaza sponsored summer movie nights and a concert series to the great enjoyment of Darien residents.