Featured Blogger Today: Gretchen Bruno, 341 Principal, Managing Partner

The holiday season is a time to give thanks, reflect on the past year, and send cards and gifts to beloved friends and family members…but what about your clients? Sending your clientele holiday cards and gifts is a wonderful way to promote your company while expressing gratitude for their business. An effective promotional exercise that keeps your business fresh in the minds of your clients, reminds them of how you helped their business grow throughout the year and hopefully encourages them to continue the collaboration in the year(s) to come.

Here are a few tips to make your gestures a powerful marketing tool over the holiday season:

• First to Arrive: Bring in the holiday season by sending cards and gifts to your clients around Thanksgiving or just after New Years. Doing so will allow you avoid the possibility of anything getting lost in the holiday shuffle, and ensure your clients will receive the message.
• Keep on Giving: In addition to sending a holiday card, consider giving your clients a gift. This will show your clients that you value their business and also serve as a continual reminder of your services. Contribution to their favorite charity or discount on services are both good examples.
• The Brightest Star: The key to creating an impressive holiday card is to personalize the design. Our 3.4.1 logo characters are often put in creative, whimsical situations that tie in with the message. Play with your logo or color scheme. Add dimension, personality and humor! Your clients will definitely appreciate that you’re having fun while being smart about marketing over the holidays.