Of all the social media applications, twitter is gaining the most momentum, especially among business and professional users, and with good reason! This free little marketing tool provides direct customer communication, an ever-expanding reach for your brand, and highly trackable results.
Still not sure twitter is right for you?
The following 4 tips are all you need to know when using twitter to promote your business:
- ONLY TWEET RELEVANT INFO: Tweets should not be used to post sales messages or product pitches. The best way to draw interest is to provide information that is interesting/useful to readers. For example, a commentary tweet with an article link, tips, or advice to showcase your company’s expertise.
- ALWAYS MONITOR FOLLOWERS: Take advantage of the two-way communication with your followers to mine for valuable market information. Monitor followers’ comments/feedback to improve/develop your products, services and business strategies.
- KEYWORDS & HASHTAGS: Incorporate keywords and hashtags into your twitter postings to help your business climb the rankings in Google and twitter search results. Doing so will ensure your tweets are on-topic, help prospective consumers find you online, and heighten your company’s profile. @downunderct is a great example!
- CREATE URL LINKS: Use tweets to direct traffic to your corporate website by posting your shortened URL after a useful tip and invite followers to visit the site for additional information or resources. You can create a shortened URL by using www.bit.ly. Another great example is @swholberg