Investing in good logo design is one of the smartest business decisions a company can make.  A logo appears on your packaging, website, marketing materials, business cards, invoices, branded t-shirts and hats; the list goes on and on. 341 Studios recommends that before you engage in the logo design process, do a little homework about color.

Many of our clients initially gravitate toward blue.  Who doesn’t love blue? At times it seems like everybody, which means your logo – the one that you are investing money and time into and that you will live with for years and possibly decades – could get lost in a sea of…blue.   Don’t get us wrong; we’ve done lots of wonderful logos with blue. But sometimes, it’s not just what you use, it’s how you use it.

• We met the founder of HSP at her home while the company offices were being built out. Blue appeared throughout her house in boldly patterned fabrics and tiles, and was clearly a reflection of her style. In this case, we were inspired to create an abstract graphic image using two shades of blue for a clean, modern logo.

• Solution Capital invests in clean technology and wanted to break away from a typical financial services logo. 341 suggested blue as a design accent. The logo itself is done in yellow (a reference to “sol” in Solutions”) and gray, a classic color and an alternative to blue. Read more in the client story.

• United Printer Technologies originally gravitated toward pastels like light blue.  341 Studios showed how much more impact a bold colored logo would be for a printer-based service. The primary CMYK colors, the basis for the color system used for printing, were selected. There’s cyan (akin to blue), along with vivid magenta and yellow. This logo hits the mark visually and strategically. Read more in the client story.

Color, graphics, and font style all work together to make a logo that’s as individualistic as the organization.  Blue can be right for you, but there’s a whole color spectrum out there for your logo that we invite you to explore.