Here are some more “hidden” meanings behind the design of these well-known logos. Logos are the face of a company, and are often the first thing a consumer sees and remembers. We encourage business owners to evaluate their logos through the eyes of the consumer. What does your logo say about your company? Does every aspect of the design (from color to font) effectively convey your brand values, products, and services? Does it look good on letterhead, envelopes, or on your website? Maybe it’s time for an edgier concept or a more modern look? Maybe your logo needs a little freshening or maybe a total redo if your business has evolved from when the logo was first designed. Keep your logo fresh, keep it current, make it meaningful!

Baskin Robins: The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.

Sony Vaio: Sony Vaio is a well-known brand of laptops, but did you know that the name Vaio logo also has a hidden meaning?  The first two letters represent the basic analogue signal, and the last two letters look like a 1 and 0, representing the digital signal.

FedEx: Do you see any arrows on FedEx’s logo? The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.