Friday, Jan. 13th, was a lucky day for the people attending our Fresh Intelligence Roundtable. Presenters Rhonda Hurwitz and Michele Graham demonstrated how to amp up your LinkedIn profile using creative and highly professional examples from the “world’s largest professional network”. As Rhonda put it: once you have your profile, your next step is to use it to build your business.

Here are some more tips to build your connections with LinkedIn:

• The “Answer” feature allows you to view and comment on various questions posted by the LinkedIn community. Providing an answer or constructive comment makes you seem like an expert in your field and increases your profile exposure.
• Reluctant to ask for a recommendation? Offer to write one for your clients/contacts and they will likely return the favor by writing a glowing recommendation for you.
• Sending messages/invitations through LinkedIn is a faster and less expensive alternative to sending cards through the mail – there is no time lapse and you make it easy for the recipient to immediately respond.
• Cold call vs warm introduction – Have your eye on a potential client but aren’t connected to their profile? If you know someone who is, ask him or her to introduce you. Use the LinkedIn advance search button at the top of the profile page to plug-in companies, industries, keywords, etc.
• Join a couple of groups – this is another way to align with people with related interests or backgrounds or to stay informed on an area your business is targeting.

LinkedIn keeps on changing (and, in our view, improving!). We invite you to connect with our company and team members on LinkedIn. Let’s stay connected!

Click here to view the full slide presentation from our Fresh Intelligence Roundtable LinkedIn presentation.