Yesterday morning, at our Fresh Intelligence Roundtable on Google Trends, we welcomed back the lovely Kate Hamilton-Miller of Search Smart Marketing who shared with us the ins and outs of why certain websites are listed first during an online search and the importance of making sure your company’s website meets certain SEO requirements. Surprisingly, it’s not just a matter of which website has the most content, or was created first, that ranks it on top in a Google, Bing, or Yahoo! search, but rather a complex matrix-like interaction that occurs between the search engine and the content of your website. It also largely depends on the association between the keywords throughout your pages and the keywords a viewer types into their search engine. Some of the extremely informative tips Kate presented include:

• The evolution of a search
• Google vs. Bing
• Local search opportunities
• Why keywords are king
• Useful tools for business owners
• Successful SEO

Download the full presentation and handout.