I know, I know…it seems like as soon as we all get the hang of promoting our businesses on the latest social media platform another one swoops in to steal the spotlight. First it was Facebook, then LinkedIn, then Twitter; and let’s not forget Google+ among the plethora of others. While some may still be scrambling to figure out how to juggle their company’s profile on all these social media sites, one more ball has been added to the rotation, and this one definitely shouldn’t be dropped. It’s called Pinterest—a virtual pinboard for users to post, share, and “re-pin” inspirational images and DIY projects, which they categorize as ideas for, say, their future wedding or dream home. With a simple, welcoming interface and the ability to organize an infinite amount of images found online and follow other users, Pinterest seems to marry the best aspects of Facebook and Twitter, and be void of any “corporate” tones that one might get from LinkedIn. So how can this latest-and-greatest social media site help your business? Easy. First you should create a personal account to become familiar with the online community. Once you realize how user-friendly, creative, (and addicting!) it is, you can create a profile for your company. Have products to sell? Post high-quality images of each item with informative captions. Don’t have products? No problem, you can also create boards that have images of things that are related to your services or that are pertinent to your field and might be interesting to your followers. The key is to post regularly and only the best images you can find, or create, to encourage your followers and other Pinterest users to click on (or better yet, re-pin) your image for more information.
Here are two great articles for more information about Pinterest and how it can be a part of your company’s marketing strategy:
Also, check back on Friday when this month’s guest blogger, Blake Robinson, of Blake Robinson Photography, explains the importance of getting professional photographs.