It’s no surprise that the majority of business networking today is happening online—with the only “face time” being between two profile pictures—however, furthering a business venture often requires in-person meetings and there is nothing worse than meeting a new business … Continue reading
Even though we just celebrated Labor Day, when one is supposed to abstain from working and focus on honoring the economic and social contribution of workers, survey says you were still on your smartphone checking emails, tweeting, and posting vacation … Continue reading
For the small businesses that run promotions for their products or services we have one golden piece of advice: make sure your promotional messages are connected to all your social media platforms. Be it e-mail blasts, tweets, or Facebook updates, … Continue reading
As advocates for incorporating social media into one’s marketing plan, we highly recommend utilizing these social hubs to build an online presence and reach a larger audience—however, we also realize that social media can be overwhelming and may not be … Continue reading
Don’t leave the impact of your marketing up to chance. Here are some basic tips to make sure your organization’s success isn’t dependent on having good luck: Make sure your website is set up with Google analytics. Have an email … Continue reading
Today we had the pleasure of welcoming Bruce Seymour, Managing Director of MEA Mobile, as the guest speaker for our Fresh Intelligence Roundtable session. Bruce spoke about the basics of understanding the difference between mobile web pages and mobile apps, … Continue reading
I know, I know…it seems like as soon as we all get the hang of promoting our businesses on the latest social media platform another one swoops in to steal the spotlight. First it was Facebook, then LinkedIn, then Twitter; … Continue reading
As technology advances, mobile phones are taking on a greater role in consumers’ lives. With smartphones now telling users where they are and what businesses are nearby, opportunities for small-business owners to take advantage of mobile marketing are growing tremendously. … Continue reading
Friday, Jan. 13th, was a lucky day for the people attending our Fresh Intelligence Roundtable. Presenters Rhonda Hurwitz and Michele Graham demonstrated how to amp up your LinkedIn profile using creative and highly professional examples from the “world’s largest professional … Continue reading
LinkedIn bills itself as the world’s largest professional network. After presenters Michele Graham and Rhonda Hurwitz went through how much you can pack into a LinkedIn profile, it’s no wonder. If you haven’t looked at LinkedIn recently, or it’s been … Continue reading