For the small businesses that run promotions for their products or services we have one golden piece of advice: make sure your promotional messages are connected to all your social media platforms. Be it e-mail blasts, tweets, or Facebook updates, … Continue reading
As advocates for incorporating social media into one’s marketing plan, we highly recommend utilizing these social hubs to build an online presence and reach a larger audience—however, we also realize that social media can be overwhelming and may not be … Continue reading
It’s officially summer! That means hot days, trips to the beach, travel, and….less business? Yes, with the heat wave often comes a slimmer work schedule due to clients and vendors being on vacation or just cutting back their hours…so what … Continue reading
When it comes to designing a company’s website, the preferences and needs of our clients runs the gamut. In order to design a website that accurately reflects the company, we always take into account the client’s target audience, industry (corporate, … Continue reading
I know, I know…it seems like as soon as we all get the hang of promoting our businesses on the latest social media platform another one swoops in to steal the spotlight. First it was Facebook, then LinkedIn, then Twitter; … Continue reading
We’ll be the first to admit: we watch the Super Bowl for the commercials as much as for the game. Every year we’re curious to see if the latest, and probably more expensive, commercials will knock last year’s out of … Continue reading
As technology advances, mobile phones are taking on a greater role in consumers’ lives. With smartphones now telling users where they are and what businesses are nearby, opportunities for small-business owners to take advantage of mobile marketing are growing tremendously. … Continue reading
LinkedIn bills itself as the world’s largest professional network. After presenters Michele Graham and Rhonda Hurwitz went through how much you can pack into a LinkedIn profile, it’s no wonder. If you haven’t looked at LinkedIn recently, or it’s been … Continue reading
Last week, the new season of 341’s Roundtable series kicked-off with a very informative Social Media Checklist presentation by 341’s very own social media expert, Rhonda Hurwitz. Some of the key tips that were discussed included: How to determine which … Continue reading
Of all the social media applications, twitter is gaining the most momentum, especially among business and professional users, and with good reason! This free little marketing tool provides direct customer communication, an ever-expanding reach for your brand, and highly trackable … Continue reading